Solution Background
With a new round of operator reorganization and the coming age of 3G, development of convergence business and 3G data business are becoming the bursting point in current telecom business, which will also be the priority businesses of telecom operators in the next few years. The one who can make the fastest response to market will be able to prevail over others.
Tianyuan Dic –China Unicom new generation business supporting solution (hereinafter referred as DIC-UBSS) is a new generation comprehensive business supporting system constructed by Tianyuan Dic, which concerning the latest business development direction of China Unicom. The launch of DIC-UBSS will help China Unicom to take advantage in the new round of telecom competitions. It can satisfy China Unicom’s rapid development demand for convergence business and 3G-business. It complies with China Unicom’s latest requirement for business supporting regulations. Besides, it also takes forward-looking explores based on the regulations, achieving an end-to-end, full service, and interdisciplinary management.
Overall Solution
Emphasized on expression of the guiding concept of “customer-focused, market-oriented, benefit-targeted”, the overall solution of DIC-UBSS covers all systems of China Unicom’s Business Supporting Domain (BSS), as well as service activation system and pipeline resource management sub-system of Operation Supporting Domain (OSS).
Figure 1: DIC-UBSS Tianyuan Dic Solution for Unicom’s new generation service supporting
DIC-UBSS mainly includes the following products:
| Product Name |
Produce Description |
| DIC-UCRM (Customer Relationship Management) |
Conduct closed-loop management of different stages including pre-sales, sales and post-sales stage. Implement a series of processes such as customer contact, order acceptance and customer retention. Main functional modules include: Customer contact management, market management, sales management, order management, customer issues management, customer information management, customer evaluation management, business resource management, query & statistics, etc.
|
| DIC-UCM (Channel Management) |
Achieve management on social channels and own channels for China Unicom and calculation management on commission. Mainly contains channel information management, channel personnel management, commission management, channel assessment and such functional modules. |
| DIC-UPM (Product Management) |
Achieve management on the whole product life cycle, from tracking product creative design initial stage to formal configuration audit and release. Realization of product configuration from business view is more human-based and easy to operate. Main functional modules include: product design management, product configuration management, product test management, product catalog management, etc.
|
| DIC-UBILLING (Billing System) |
Full service combined billing system, supporting China Unicom’s full service billing. Perfect billing preferential model provides extensible functional support and advanced technical structure to ensure good performance and reliability. Main functional modules include: shared data center, charging, real-time preferential function, periodic cost calculation, credit control, charge off, etc. |
| DIC-UIS (Integrated Settlement System) |
Mainly achieve the functions of settlement between operators, internal settlement apportionment of operators, roaming settlement and virtual operator settlement. Its features focus on the integrated business competence, open-ended, advanced architecture, etc. Main functional modules include: data acquisition, pre-processing, settlement charging, settlement deal, settlement charge off, settlement reconciliation, enquiry and statistical analysis, etc.
|
| DIC-UIA (Integrated Acquisition System) |
Conduct online acquisition with each charge network element, phone bill standardization and phone bill sorting functions. It shows outstanding configurability, high stability and high capacity to be monitored. Main functional modules include: FTP acquisition, FTAM acquisition, pre-processing, formatting, etc.
|
| DIC-UIOM (Integrated Order Management & Service Activation) |
Achieve modular management of workflow, order form and work order, as well as flexible configuration of launch rules. Complete launch of accepted service through acceptance of order forms and to handle it according to pre-defined procedure. At the mean while, manual scheduling and work order modification are also supported. Main modules include: launch management, template management, construction scheduling, monitor warning, etc.
|
Solution Features
1. Make further segmentation of products with reference to relevant concepts and methods of eTOM in complying with regulations of China Unicom, to make boundaries of system products more clear and reasonable;
2. Each product can be independently deployed with a loose coupling with each other;
3. All the products are inheriting a principle of advance and practicality, to ensure high efficiency and stability of the system operation, as well as some technology forward looking.
Customer Benefits
1. Flexible market response capability:
a) Improved marketing sales management capability can provide data basis for developing any new products or activities
b) Fast product configuration capability can help to launch new product at the first time according to market demands and changes of competitors, thus to win opportunities
2. Efficient customer service capability:
a) ease of use can make the whole acceptance process more efficient, which can greatly reduce the business acceptance time
b) Powerful 360 degree customer view contains the entire customer information, which provides information basis for timely handling various inquiries and complaint of customers
3. All-round business launch capability
a) Flexible activation rules configuration can adapt to complex conditions during launch process
b) Achieve support to SLA/QoS/KPI, which can effectively improve responding efficiency of launch
c) End-to-end tracking monitor and warning can ensure timeliness of troubleshooting
4. Improved revenue assurance capability
a) Flexible charging model ensures the efficiency and accuracy of charging, as well as timeliness of credit control in terms of activation and deactivation of service, which can greatly reduce the risk of arrear.
b) As anti-fraud and revenue flow monitor modules are deployed, fraud behavior will be decreased , revenue loss due to abnormal system operation will be decreased as well.
In Scope
This solution can be applied to the construction of new generation of BSS system for China Unicom.